Coalitions are “re-mixing” what “420” means to youth, changing the perception that marijuana is not harmful, and are re-claiming April 20th from an unofficial marijuana smokers’ “holiday.”

The most widely accepted theory of “420’s” origination is that in the 1970s, high school-age stoners in Northern California congregated at 4:20 p.m. daily. “420” has evolved into an unofficial marijuana holiday. 

Rather than celebrating such a “holiday,” coalition members want parents to speak openly about the harm of marijuana use with their kids and change the social norm amongst all ages. They want to reclaim the day.

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